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NEWS! from the world of nonprofit advancement.
Charities Try Provocative Ads to Attract Attention
To introduce a wider audience to Water Is Life, an upstart aid organization that provides potable water to villages in developing countries, DDB New York startled even unflappable New Yorkers.
The advertising agency, which accepted Water Is Life as a pro bono client in 2012, placed paper cups in dispensers next to sources of polluted water, including a leak in a Brooklyn subway station and dared New Yorkers to drink up. None did. Some of the paper cups read, “Ingredients: Cholera, Hepatitis, Typhoid, Fecal Matter, Salmonella, E. coli.” DDB then filmed the reaction shots.Read more...